Via DigiDay, an article on how mixed-reality sports companies are building the pastimes, and brand activations, of the future: The rise of competitive gaming has shown the entertainment value of contests that aren’t limited by technology or physics. When stick-and-ball sports fully return, players and spectators who transitioned to esports during the COVID-19 pandemic might find […]
Read more »Via The Economist, commentary on big gaming’s role in the metaverse: In “Ready, Player One”, a science-fiction novel set in 2045, people can escape a ghastly world of global warming and economic mayhem by teleporting themselves into the oasis, a parallel universe where they can change identity, hang out and forget the miseries of everyday life. In […]
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