Advergame Arcades: The Free to Play Movement Grows Offline

From the Adverlab blog, news that The same people who introduced interactive movie theater entertainment have installed several advergaming arcades at Rockefeller Plaza in Manhattan. As the article notes:

“…The two games are NewsBlaster and NewsBreaker. The arcades are free and hooked up to the web. Love the old-school look and the homage, perhaps unintended, to Tapper, the first arcade to feature a brand.



This entry was posted on Thursday, August 7th, 2008 at 11:42 am and is filed under Blog.  You can follow any responses to this entry through the RSS 2.0 feed.  Both comments and pings are currently closed. 

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