Wide World of Social Media
November 7th, 2007

Via Trendspotting, an interesting overview of the globalization of virtual worlds which emphasizes that currently successful social networks have a strong local and cultural dependency.  However, we strongly agree with the article’s conclusion that, as mobile social networks get stronger and more & more daily activities become global in nature, future social media will tend to lose country- and language-dependency in favour of niches of shared interest.

  • MySpace leads the world by numbers, accounts for 73% of social networking worldwide, available now in about 20 countries.  MySpace tops US social-networking sites with 58.6 million unique visitors in September. Currently MySpace leads in most European countries as well as in Australia (3.8 million Australian profiles).
  • Facebook currently dominates in the UK  and Canada, takes strongholds in the Middle East; Facebook (unlike MySpace) is still enjoying a fast growth in the US, is considered the fastest growing social network in Europe).
  • Orkut leads in India, Brazil and Pakistan
  • hi5.com is leading in Peru, Colombia, Central America, Mongolia, Romania, and Tunisia
  • Bebo is strongly adopted in Ireland and New Zealand
  • Skyrock leads in French speaking countries
  • Friendster leads all across Southeast Asia
  • Fotolog dominates social networks in Argentina and Chile.
  • Cyworld leads in South Korea.
  • Mixi dominates Japan.
  • As for China: MySpace China tries to challenge local rivals such as 51.com, Mop.com, and Woku.com

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